Which campaign objective should you choose from Campaign Manager if your objective is Engagement?

When your goal is to drive Engagement, the most appropriate campaign objective to choose is Consideration. This objective is specifically designed to encourage interactions with your content, such as likes, shares, comments, and clicks. By selecting Consideration, you focus on fostering a deeper relationship with your audience, prompting them to engage actively with your brand.

Engagement is crucial for building brand awareness and loyalty. It not only indicates that your content resonates with users but also helps to expand your reach organically as engagement can lead to increased visibility of your posts in the LinkedIn feed. The Consideration objective aligns with strategies aimed at producing meaningful interactions and establishing connections with your audience, making it the optimal choice for enhancing engagement.