Which combination of targeting options should Mari use to target the buying committee of small businesses?

The most effective combination for targeting the buying committee of small businesses is Job Function, Company Industry, and Company Size. This approach allows for a more nuanced understanding of the audience.

Focusing on Job Function enables Mari to drill down into specific roles within a company that are likely part of the decision-making process. For small businesses, key functions such as finance, operations, and marketing are crucial as these individuals influence purchasing decisions.

Incorporating Company Industry provides additional context, allowing Mari to tailor her messaging and offerings to specific sectors, which can have distinct needs and challenges. Understanding the industry ensures that the targeting is relevant and increases the chances of engagement.

Lastly, Company Size is essential because it identifies the scale of the businesses Mari is targeting. By specifically focusing on small businesses, the campaign can be crafted to resonate with the unique characteristics and constraints that smaller organizations typically face.

This combination effectively creates a well-rounded targeting strategy that aligns with the dynamics of small business buying committees, making it a powerful choice in Mari's marketing efforts.