Which feature allows businesses to promote posts in the LinkedIn feed?

Sponsored Content is the feature that enables businesses to promote posts directly within the LinkedIn feed. This type of content appears seamlessly alongside organic posts, allowing companies to reach a wider audience and effectively engage their target demographics. Sponsored Content can include a variety of formats such as images, videos, and articles, making it versatile for different marketing objectives.

By utilizing Sponsored Content, businesses can enhance brand visibility, drive traffic to their website, and foster engagement with users who might not be connected to them directly. The ability to promote specific posts directly in the feed means that companies can tailor their messaging based on audience segmentation and campaign goals, maximizing the impact of their advertising efforts.

In contrast, the other options such as Message Ads, Carousel Ads, and Lead Gen Forms serve different purposes within the LinkedIn advertising ecosystem. Message Ads are designed for direct, personalized messaging in users' LinkedIn inboxes. Carousel Ads enable advertisers to showcase multiple images or videos in a single ad unit, but they still require a promotional framework like Sponsored Content to be placed in the feed. Lead Gen Forms focus on collecting leads through a form integrated within an ad, rather than promoting content in the feed itself. Each of these tools has its distinct use cases but does not directly promote posts in