Which is a best practice to save time when setting up targeting for new campaigns?

Using targeting templates is a best practice for saving time when setting up targeting for new campaigns because it allows advertisers to streamline the process of audience selection. Targeting templates enable marketers to define a set of criteria that can be reused across multiple campaigns, ensuring consistency and efficiency. By having pre-defined templates, advertisers can quickly apply the same audience targeting settings without having to reconfigure them from scratch each time they launch a new campaign. This not only saves time but also helps maintain a coherent strategy across different marketing efforts.

Deploying targeting templates is particularly beneficial when running campaigns with similar objectives or when targeting the same demographic segments, allowing the marketer to focus more on creative aspects of ads rather than repeatedly setting up the audience parameters. This efficiency ultimately leads to a more effective allocation of time and resources, which is crucial for successful marketing strategies.