Which LinkedIn feature helps businesses identify their competitors?

Company Page Insights is a valuable feature for businesses to identify their competitors on LinkedIn because it provides analytics and data about other companies in the same industry. This feature allows businesses to observe key metrics like engagement rates, followers, and content performance, which can help in analyzing competitor strategies. By understanding how competitors are performing, businesses can adjust their own marketing strategies to improve their presence and impact on LinkedIn.

Profile Analytics primarily focuses on the performance of an individual or a single company’s profile, not providing insights about competitors. Brand Awareness Tools are designed for creating and managing campaigns rather than specific competitor analysis. Industry Trends Reports offer general trends related to specific industries, which can inform strategy but are not tailored to direct competitor comparison. Therefore, Company Page Insights stands out as the best tool for identifying competitors directly within LinkedIn’s ecosystem.