Which Matched Audience targeting technique can be used in Campaign Manager?

Using your CRM data as a Matched Audience targeting technique in Campaign Manager allows marketers to create highly personalized advertising campaigns. By uploading a list of contacts or company information from their CRM system, businesses can target specific audiences on LinkedIn that they already have a relationship with, enhancing the relevance of the advertisements shown.

This targeted approach is beneficial because it enables businesses to reach users who are already invested in their products or services, thereby increasing the likelihood of engagement. Additionally, leveraging CRM data helps in creating more tailored messaging and offers that resonate with the audience, improving overall campaign effectiveness.

While email campaigns, ad retargeting, and social media outreach are valuable marketing strategies, they do not specifically represent a Matched Audience targeting technique within Campaign Manager. Email campaigns, for example, do not directly connect with the Matched Audience functionality, as they generally involve outreach via emails rather than targeted advertising on LinkedIn. Ad retargeting focuses on reaching users who have interacted with ads or visited websites, while social media outreach encompasses engagements through organic posts rather than targeted paid advertising aligned with uploading CRM data.