Which of the following ad formats appear when you select Engagement as your marketing goal in Campaign Manager?

When you select Engagement as your marketing goal in Campaign Manager, the Video Ad format is particularly effective for encouraging interactions and driving engagement. Video Ads capture attention through dynamic visual content, which is more likely to prompt likes, comments, shares, and other forms of engagement from viewers. The immersive nature of videos can evoke emotions and generate discussions, making them suitable for campaigns focused on engagement.

Although other ad formats can also inspire some level of engagement, they may not be as impactful in this context as Video Ads. Single Image Ads can certainly attract attention, but their static nature limits the depth of engagement compared to video. Text Ads provide a straightforward message but often do not promote interaction to the same extent. Sponsored InMail, while effective for direct communication, typically aims at lead generation or nurturing rather than broad engagement. Therefore, Video Ads stand out as the most aligned with the goal of fostering engagement in a campaign.