Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?

Choosing the conversion campaign objective category in Campaign Manager is the best option for increasing the number of downloads of your white paper. Conversion objectives are designed specifically to drive actions that are valuable for your business, such as downloads, sign-ups, or purchases. By selecting this category, you can create a campaign that optimizes for users who are most likely to take the desired action—downloading your white paper—in a streamlined and effective manner.

When using the conversion objective, you have the ability to track and measure the success of your campaign based on actual downloads, allowing for more accurate analysis of your marketing efforts. This objective indicates that the primary goal is to lead users to complete a specific action after interacting with your campaign, which aligns perfectly with your aim of increasing white paper downloads.

The other categories, while valuable for different marketing goals, do not specifically align with the objective of maximizing downloads. Brand awareness focuses on increasing visibility and recognition of your brand, lead generation aims at capturing potential customer information, and engagement is about encouraging interactions such as likes, shares, or comments. None of these directly emphasizes driving specific, measurable actions like downloading a white paper, making the conversion objective the most suitable choice.