Which of the following metrics is critical for evaluating the success of a LinkedIn ad campaign?

The critical metric for evaluating the success of a LinkedIn ad campaign is the ad engagement rate and conversion rates. These metrics provide direct insight into how well your advertisements are resonating with your target audience and driving desired actions.

The ad engagement rate measures the level of interaction users have with your ads, such as clicks, shares, and comments. A high engagement rate indicates that your content is compelling and relevant, which is essential for attracting potential customers and fostering brand loyalty. Additionally, conversion rates are vital because they reflect the percentage of users who take a specific action after interacting with your ad, such as signing up for a newsletter, downloading a resource, or making a purchase. This metric directly ties the ad's performance to your overall marketing goals.

In contrast, metrics like the number of likes on a corporate post, the number of company followers, and the frequency of posts per week do not provide a complete or direct assessment of an ad campaign's success. While they can offer some insights into brand visibility and engagement on the platform, they do not capture the effectiveness of targeted advertising efforts in driving conversions and achieving business objectives. Therefore, focusing on ad engagement and conversion rates gives marketers a clearer picture of their campaign's effectiveness.