Which product should Ebony use with her ads to track downloads of the eBook?

Using Lead Gen Forms with her ads is the appropriate choice for Ebony to track downloads of the eBook because this tool is specifically designed to collect user data directly on LinkedIn. When implementing Lead Gen Forms, users can easily submit their information, such as their email address, in exchange for accessing the eBook. This setup allows Ebony to monitor how many users downloaded the eBook since the form submission correlates directly to the download action.

Lead Gen Forms serve a dual purpose: they not only facilitate the eBook download but also capture valuable leads for future campaigns. The built-in analytics associated with these forms deliver insights into the number of submissions, conversion rates, and audience engagement, thereby tracking the success of her ads very effectively.

In contrast, Website Retargeting focuses on reconnecting with visitors who have already interacted with Ebony's website, which may not provide the direct tracking of eBook downloads as clearly as Lead Gen Forms. Account Targeting is aimed at reaching specific companies and is not directly applicable for tracking individual downloads. Sponsored Content is a broader term that refers to promoting posts in users' feeds but does not inherently track downloads unless combined with forms or landing pages. Thus, utilizing Lead Gen Forms optimally aligns with Ebony's goal of tracking eBook