Which targeting method is best suited when working with a narrow audience?

The effectiveness of targeting by Or lies in its ability to reach a specific audience with multiple characteristics or criteria, making it ideal for a narrow audience. This method allows marketers to connect with users who may meet any of the selected criteria, thereby increasing the likelihood of reaching highly relevant individuals.

When focusing on a narrow audience, the "Or" targeting method ensures that the ad reaches individuals who may fit multiple defined parameters without being overly restrictive. This flexibility in audience selection helps maximize engagement by allowing for broader inclusion within a tightly defined niche, which is particularly useful when dealing with a smaller target demographic.

In contrast, the other targeting methods might not be as beneficial in situations where the audience is limited. Exclusion targeting specifically eliminates certain groups, which can further narrow the reach without providing the same potential for engagement. Flexible targeting may imply a broader approach that might dilute the precision needed for a narrow audience. Finally, demographic targeting can be useful, but it often focuses on broader categories that may not effectively capture the unique attributes of a very specific audience segment. Thus, targeting by Or emerges as the optimal choice for addressing the needs of a narrow audience effectively.