Which targeting method should Paola use to find new customers similar to her website visitors?

Using Audience Attributes is the most effective method for Paola to find new customers who resemble her website visitors. This targeting method leverages data about user behavior and characteristics, allowing Paola to reach an audience that reflects the interests, job roles, or professional qualities of her existing visitors. By utilizing this method, she can create a lookalike audience that is more likely to engage with her content and convert into customers.

Demographic targeting focuses on specific characteristics such as age, gender, and income level, which may not correlate with the behaviors that characterize her current website visitors. Location targeting, while useful for geographic-based campaigns, does not specifically address the need for audience similarity based on behaviors or interests. Interest-based targeting, on the other hand, hinges on user interests but may still miss the nuanced behavioral similarities that Audience Attributes captures, limiting its effectiveness for Paola's goal of attracting new customers similar to her website visitors.