Which tools can you use to reach more similar audiences on LinkedIn?

The correct choice encompasses both Lookalike Audiences and Audience Expansion, as both tools are designed to help marketers reach new audiences that resemble their existing ones.

Lookalike Audiences are an effective way to utilize the data from your current audience to find new users on LinkedIn who share similar characteristics, behaviors, and interests. This process is based on the premise that if someone resembles your successful audience members, they are more likely to engage with your business.

Audience Expansion, on the other hand, allows you to broaden your targeting efforts beyond your matched audience. This tool identifies additional members who might not yet be included in your targeted audience but who are likely to respond positively based on their profile information, activity, or similar interests.

By utilizing both tools, marketers can create comprehensive strategies to maximize their reach on LinkedIn, potentially increasing engagement and conversions by attracting a wider, yet relevant, audience base.