Which type of images are considered better for ads: stock images or real images from your business?

Using real images from your business is often considered better for ads because they establish authenticity and build trust with your audience. When potential customers see images that reflect actual products, employees, or customer experiences, they are more likely to connect with your brand on a personal level. These images can convey your business's unique culture, values, and the problems your offerings solve, which stock images may not be able to authentically portray.

Real images also enhance relatability; when prospects recognize real people and genuine settings, they may feel a stronger inclination to engage with your brand. This emotional connection can greatly improve brand loyalty and conversion rates. Furthermore, using original imagery sets your ads apart, making them more memorable compared to the more generic feel that stock images often have, which can sometimes come off as staged or impersonal.

By presenting your business in a genuine way, you're more likely to attract and retain customers who resonate with your vision and offerings, ultimately trying to create a more engaged and loyal audience.