Which type of LinkedIn ad is specifically designed to drive video views?

The correct answer is video ads because they are explicitly designed to enhance brand visibility through engaging visual content. Video ads leverage the dynamic nature of video to capture the audience's attention and encourage higher engagement rates compared to static formats. They can be strategically placed in users' feeds or as sponsored content to ensure maximum visibility, driving more video views effectively.

Text ads, carousel ads, and display ads serve different purposes. Text ads primarily focus on concise messaging with limited visual elements, making them less effective for fostering deep engagement through video content. Carousel ads, while engaging, use a series of images or videos that users can swipe through, but they are not solely dedicated to video. Display ads typically involve static images or graphics designed for broader awareness rather than driving video consumption directly. Therefore, video ads are clearly the best choice for the goal of driving video views on the LinkedIn platform.