Which type of video content is likely to engage LinkedIn users effectively?

Informative and insightful videos are particularly effective in engaging LinkedIn users because this platform is primarily geared toward professionals who are seeking valuable knowledge and insights that can help them in their careers. Such videos often cover industry trends, thought leadership topics, skill development, or case studies that resonate with an audience focused on professional growth.

These types of videos not only establish the creator as a credible source of information but also encourage user engagement through comments, shares, and discussions. This is crucial on LinkedIn, where the community values deeper connections and substantive content over purely entertaining or lighthearted posts.

In contrast, while advertisements for services may inform viewers, they typically do not engage users in a meaningful conversation. Short clips about personal experiences might resonate with some audience segments but often lack the depth that professionals seek on LinkedIn. Viral and humorous content may capture attention momentarily but usually does not align with LinkedIn’s professional atmosphere or users’ expectations for serious and insightful content. Thus, informative and insightful videos are more likely to foster engagement on this platform.