Why is it advisable to have at least 4 to 5 different creatives in your campaigns?

Having 4 to 5 different creatives in your campaigns is advisable primarily to minimize content fatigue. When an audience is exposed to the same ad repeatedly, they may quickly lose interest, leading to decreased engagement and lower overall effectiveness of the campaign. By incorporating a variety of creatives, you can refresh the audience’s experience and maintain their interest, ensuring that your messaging remains relevant and impactful. This approach helps in keeping the audience engaged over a longer period, as different creatives can resonate with different segments of your target audience.

While having multiple creatives can also contribute to other factors such as maximizing impressions or facilitating A/B testing, the primary goal of varying creatives is to address the challenge of content fatigue. This strategic use of diverse creatives keeps campaigns vibrant and improves the likelihood of achieving better results over time, as the audience is less likely to see repetitive content.